Apple has activated iBeacon technology at most of its retails stores. The technology is based on low power Bluetooth and can push information to your phone when you enter a particular radius of a given signal transmitter. In an Apple store, a transmitter can be a dedicated device or supposedly another computer or even an iOS device.
Well it works. Earlier in the day I updated my Apple Store app and permissioned it to use my location so that the iBeacons can locate me and push relevent and targeted message to me. I walked into the Grand Central store and I received my first "welcome to the Apple store" push notification and prompted me to open my Apple Store app. The next push notification I received was when I was in the accessory section and a push notifIcation said that I could read reviews of accessories before buying. It was pretty cool. I would have liked to see more but I guess I didn't activate any of the other beacons.
This is a very exciting technology and the possibilities are endless. I look forward to visiting CitiField during the next baseball season to see how MLB and the Mets are using iBeacons to enhance the ballpark experience.
Well it works. Earlier in the day I updated my Apple Store app and permissioned it to use my location so that the iBeacons can locate me and push relevent and targeted message to me. I walked into the Grand Central store and I received my first "welcome to the Apple store" push notification and prompted me to open my Apple Store app. The next push notification I received was when I was in the accessory section and a push notifIcation said that I could read reviews of accessories before buying. It was pretty cool. I would have liked to see more but I guess I didn't activate any of the other beacons.
This is a very exciting technology and the possibilities are endless. I look forward to visiting CitiField during the next baseball season to see how MLB and the Mets are using iBeacons to enhance the ballpark experience.
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